To inspire and nurture the female spirit -
one girl, one skateboard, one neighborhood at a time.
Keeping our skate decks, our garments, and our customers at our center, we strive to perpetuate these values:
Creating a culture of equality, where everyone is welcome, accepted, and included.
Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
Being alert in the moment, communicating with clarity, dignity, and respect.
Being ambassadors of opportunity.
Delivering our very best in these values.